I received an anonymous note yesterday from a site visitor informing me that there was a copycat site of AndrewJensen.net at the domain RBConsultingFirm.com. I’d like to express my gratitude to the visitor who brought that to my attention. Who knows how long it would have been before I would have stumbled across it. I’m […]
Articles
Layoff Victim Ronnie Fliss Makes Her Own Dream Job
When Ronnie Fliss’s job of over thirty years was suddenly eliminated, this former corporate businesswoman found herself at a loss for her next move. She was an IT specialist, and as a middle-aged woman, she knew that the chances of her landing one of the few IT jobs that hadn’t been outsourced were slim at […]
Entrepreneur Bobbi Brown & a Successful Cosmetic Company
Bobbi Brown discovered her passion for cosmetics during college, where she experimented with doing makeup for her school’s theatre department, college TV programs, and even her own friends. When Bobbi graduated college, she moved to New York to search for freelance work. Her methods were straightforward; oftentimes, she’d simply open the Yellow Pages and cold […]
Female Entrepreneur Cathy Kerns Turned a Life Changing Diagnosis Into a New Life
When Cathy Kerns, an experienced businesswoman in the corporate world, was unexpectedly diagnosed with multiple sclerosis (MS) in the middle of her successful career, the initial results were devastating. Cathy’s old career meant traveling the world promoting her clients and boosting the success of high profile companies like Hard Rock Café, but when her symptoms […]
Entrepreneurial Example: Lisa Druxman & Stroller Strides
Lisa Druxman was already a successful businesswoman when she broke out on her own, but that doesn’t mean her experiences as an entrepreneur have to be that much different from yours. An avid fitness buff, Lisa had spent the twelve years up to her entrepreneurial adventure working in the fitness industry. Her weight management program […]
Understanding Performance-Based Pay
Performance-based pay is a great way to encourage motivation among employees. The compensation variations come in many forms, and each form will present a variety of benefits and challenges, depending on the structure of your company. Therefore, it may take some experimenting to determine which form of performance-based pay works most effectively for your business. […]
How to Handle Adjustments: Part 2- Refusing an Adjustment
Adjustment requests from customers are more common in some fields than others, but, regardless of your line of work, understanding how to effectively grant or refuse a customer’s request for an adjustment is an invaluable skill to add to your list of employee know-how. But how should you go about delivering the bad news and […]
How to Handle Adjustments: Part 1- Granting an Adjustment
Adjustments are a fact of life for nearly every company, so, with rare exception, all good employees should know how to go about handling adjustments. Depending on your line of work, adjustments could be a frequent and routine task, or they could be a task with which you are quite unfamiliar. Manufacturers of physical goods, […]
How to Use Social Media to Grow Your Business
Businesses across the globe have discovered the marketing power of social media. Social media is an effective tool for not only growing your customer base and increasing name recognition of your company or product, but also in garnering existing customers’ loyalty. Facebook, Twitter, and company blogs have all proven extremely useful as integral components of […]
How to Design a Good Business Website (Part 2)
A well-designed business website is an essential part of every business’s marketing campaign. Without a good website, customers are likely to abandon your business’s site in favor of a website that is easier to navigate, meaning you could lose many potential customers to competitors. Remember, your business’s website is often the first impression that customers […]