It was at a recent Christian business ethics conference in Greenville, SC held by the Alliance for Excellence where I heard Karlan Tucker share his company’s mission statement. It impressed me so much that, upon returning from the conference, I emailed his company, Tucker Advisory Group, and Sarah from their office gave me this mission statement:
Tucker Advisory Group is committed to setting standards of excellence. We lead by example to ensure success. With God and integrity as our foundation, we grow one relationship at a time.
My next step in formulating Sozo Firm’s mission statement was to jot down some notes about what I liked about Tucker’s mission statement: (1) their focus on excellence, integrity and God; (2) naturally, their striving to help others (and themselves) succeed; and (3) their emphasis on building relationships.
I then jotted down some things which I believed were essential parts of Sozo Firm: customer service, friendliness, God, integrity, excellence, customer success, loyalty, trustworthiness, reliability, dependable, etc.
Then, not wanting to be biased toward Tucker’s mission statement, I browsed the web searching for some other Christian companies’ mission statements. I didn’t find too many that really stood out, but I did find some alternative wording to phrases I was already thinking of using. I wanted to publicly incorporate God (I’m a Christian, and Sozo Firm is, essentially, a Christian business serving companies worldwide); I also wanted to emphasize to our clients (both prospective & current) the importance we place on our being able to be trusted by them. When we say something, we do our very best to mean what we say (and I grimmace when I write this because of a whirlwind I’m in right now attempting to choose between two different commercial office spaces – I’ll admit that I’ve said I would “go” with a place but then changed my mind; however, I do my very best to keep my word overall).
The end product of my brainstorming and writing is this, Sozo Firm’s mission statement:
Sozo Firm is committed to standards of excellence and innovation. With God and integrity as our foundation, we serve others through investing into their long term success while developing enduring relationships.
Admittedly, we may tweak it from time to time, but I like what we came up with. I believe it accurately reflects our mission toward our clients.