• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Andrew Jensen

  • Home
  • About
  • Services
    • Efficiency Consulting
      • Business Efficiency
      • Efficiency Coaching
      • Time Management
    • Business Coaching
    • Customer Service
    • Sales & Marketing
      • Marketing Consulting
      • Internet Strategies
  • FAQs
  • Why Andrew?
  • Partners
  • Articles
    • Management
    • Employees
    • Customer Service
    • Communication
    • Entrepreneurship
    • Cutting Costs
    • Organization
    • Personal Efficiency
  • Contact
    • Contact Andrew
    • Media Inquiries
    • Public Speaking
You are here: Home / Search Engine Optimization / Deoptimizing Your Web Presence

Updated on March 15, 2010 by Andrew Jensen Leave a Comment

Deoptimizing Your Web Presence

I do a lot of work with nonprofit organizations along with our commercial clients. A hurdle I’m constantly facing with the NPOs is informing them of the value of optimizing their websites. Add to that the reality that many NPOs face a regular change in staff (particularly those who manage the NPO websites), and you can probably already guess the scenerio ( a true one) I’m about to share.

A nonprofit administrator once recognized the value of ranking organically in search engines. She contacted us several years ago and entered into a 12 month contract. Within those 12 months, we developed new sites for the NPO and optimized their existing site. Traffic went from a mere 100-200 visits per month (which is actually average for this type of client) to a whopping 16,000 + visits per month. Their websites ranked at the top of Google on many long tail searches within the 100 mile radius where they served.

Let’s skip forward a couple years. After the nonprofit’s initial 12 month contract expired, we continued to provide services to them on a pro bono basis (I hate seeing hard work go to a waste, and these continuing services were minimal but intended to keep their web presence strong). Administrators came and went at the nonprofit, and there arose a leader who did not understand how they arrived at where they were. Abundant web traffic and leads and community recognition was taken for granted. The new focus for the NPO’s web related projects became simplicity: how to manage our websites with minimal work.

And so they discovered a free flash based website program (begins with W and is three letters long, ending with X) and began the rapid transition and consolidation of their websites to W_X. I was concerned, yet I didn’t know exactly how to approach the situation. So, I gave a warning which was inevitably unheeded. The learning curve that existed was huge, and there didn’t appear to be any interest in acknowledging that the learning curve was there or that it needed to be minimized.

Now, the nonprofit has several W_X powered flash websites. Their high traffic websites are gone as is their organic ranking. Soon, they’ll be back to the 100-200 visits per month. Someday, another NPO admin may arise who will wonder why donations, community recognition and clients have trimmed to a trickle. And then the whole process may arise again – but, this time, it might not be so easy to get back to the top.

Don’t let this unoptimization process happen to you. You can turn your nonprofit’s web presence into a powerhouse for affecting change. But it will take work and lots of it. This particular nonprofit just sat back while the traffic poured through the fire hydrant hose of the web and didn’t know what to do with it. Because they didn’t perceive the value, they didn’t know the ramifications of shutting that traffic off. Yes, you can get serious about your web presence; but, you’ll have to work hard to keep it.

Filed Under: Search Engine Optimization

About Andrew Jensen

Andrew Jensen, a business growth, efficiency & marketing consultant, provides business advisory services for clients in the Baltimore; Washington, D.C.; York, Hanover, Lancaster & Harrisburg, PA regions. Andrew advises regarding business growth, productivity, efficiency, business startups, customer service, and online/offline marketing.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Optimization Strategies for Success™

Contact Andrew Jensen, a business growth, efficiency & marketing consultant, to learn how he can help strengthen your business or nonprofit organization.

Andrew provides business consulting services on-site, by phone & by email for companies nationwide.

Andrew advises regarding business growth, productivity, efficiency, business startups, customer service, and marketing (both offline & online).

Client Feedback

"Andrew and his team at Sozo reviewed our marketing campaigns and suggested changes that dramatically improved our marketing ROI."

- President of a manufacturing company

Areas Served

Andrew places an emphasis on personal, onsite consulting with clients. He primarily serves clients throughout the United States. International clients are considered on a case-by-case basis.

Andrew is conveniently located within a short drive of Baltimore, Hunt Valley, Bel Air, MD; Washington, D.C.; Wilmington, DE; and Harrisburg, York, Hanover & Lancaster, PA.

Popular Articles

  • Why Is College So Expensive?
  • 5 Ways to Properly Greet a Customer
  • How Office Lighting Affects Productivity
  • When Is the Best Time to Conduct Meetings and Important Business?
  • How Does Workplace Attire Affect Productivity?
  • How to Handle Employee Insubordination
  • How to Become an Efficiency Expert
  • Should You Work More Than 40 Hours a Week?
  • Holding Employees Accountable for Performance
  • 5 Ways to Create a Motivating Work Environment

Recent Comments

  • Kedibone Patricia Skade on How Does Workplace Attire Affect Productivity?
  • Meghan Mc Laughlin on 5 Ways to Properly Greet a Customer
  • Ali on How to Become a More Efficient Student
  • Scott on Holding Employees Accountable for Performance
  • Roger Biggs on 5 Ways to Properly Greet a Customer

Footer

Areas Served

Andrew places an emphasis on personal, onsite consulting with clients. He primarily serves clients throughout the United States. International clients are considered on a case-by-case basis.

Andrew is conveniently located within a short drive of the following cities: Baltimore, Hunt Valley, & Bel Air, MD; Washington, DC; Wilmington, DE; Harrisburg, York, Hanover & Lancaster, PA.

Contact Andrew

Andrew Jensen
Sozo Firm Inc
New Freedom, PA

Note: Due to high demand, Andrew currently has a wait list for new projects.

Email Andrew
Toll Free: 800.460.SOZO
Office: 717.885.2312

Services Offered

Business Consulting
• Efficiency Consulting
• Customer Service Consulting
• Sales & Marketing Consulting
• Startup Consulting

Audits
• Business Efficiency Audit
• Customer Service Audit
• Advertising & Marketing Audit
• Website Usability Audit

  • Management
  • Employees
  • Customer Service
  • Communication
  • Entrepreneurship
  • Cut Costs
  • Personal Efficiency
  • Be Organized

Andrew Jensen - Efficiency, Growth & Marketing

Sitemap · Privacy Policy · Copyright © 2021 Sozo Firm Inc · All Rights Reserved · 800-460-7696