Wow … I hate to cross my fingers too long, but is the economy continuing to pick up? Or, maybe corporate marketing budgets are directly correlated with the gold markets. If the latter is true, maybe I’ll be singing a different story tomorrow! These are the times when I just need to step back, survey the small and larger picture, and then apply business efficiency training to my own company.
Growing pains are good – as long as the end result is a more streamlined business that more effectively serves its clients and accomplishes its mission statement. My goal with the growth that we are experiencing is to not turn the company into one with octopus arms reaching out randomly in every direction with minimal input from the central control tower, but to formulate a business with loyal employees dedicated with the passion to put our clients first and to do our very best. Sounds trite, you might say, but try it, and you’ll see how hard it really is to deploy.
On another note, once we get a “breathing spell”, I’m eager to begin deploying our new corporate Sozo logo and new Sozo websites. Right now, most of our corporate properties don’t necessarily “mesh” together in uniformity. Over the next several months, there will be some major changes in our web presence. I can’t wait!
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