Marketing

Tips for streamlining your advertising campaigns and marketing procedures.

How to Use Social Media to Grow Your Business

Businesses across the globe have discovered the marketing power of social media. Social media is an effective tool for not only growing your customer base and increasing name recognition of your company or product, but also in garnering existing customers’ loyalty. Facebook, Twitter, and company blogs have all proven extremely useful as integral components of […]

How to Design a Good Business Website (Part 2)

A well-designed business website is an essential part of every business’s marketing campaign. Without a good website, customers are likely to abandon your business’s site in favor of a website that is easier to navigate, meaning you could lose many potential customers to competitors. Remember, your business’s website is often the first impression that customers […]

How to Design a Good Business Website (Part 1)

Designing a website is one of the most important things you’ll ever do as a business owner. We live in an age where customers turn to the internet for instant information, so businesses without websites or businesses with poorly designed websites are at a significant disadvantage. When designing your business’s website, it is important to […]

Three Things to Never Do When Designing a Good Business Website

Your business’s website is one of the most important marketing tools at your disposal. Your website will be many customers’ first impression of your company, so it is crucial for it to be well-designed and capable of acting as a reliable representative for your brand. There are a number of traps to which amateur website […]

Cheap Marketing for Your Business

Nearly every business knows deep within that marketing is an essential component of its overall success. However, in today’s economy, few businesses are willing to spend large amounts of money on any budget breaking marketing campaigns. But because marketing is one of the only things that keeps your business connected with your customers, it should […]

Send the Right Message With Your Company Facebook and Twitter Accounts

Gaining popularity by the day, social media platforms such as Twitter and Facebook are now being integrated into many business’ marketing and customer service strategies.  For example, Comcast, JetBlue, Southwest, Whole Foods, and Zappos are among the many businesses that now offer customer service support via Twitter.  On Twitter, JetBlue has an astonishing 1.6 million […]