Customer satisfaction stands as the main objective for most successful businesses. However, many businesses simply sell their product or services and don’t truly measure customer satisfaction and feedback. One great way for businesses to receive accurate responses, customer feedback, and fresh insight is to offer customer service surveys. [click to continue…]
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I like American Eagle Outfitters. Over the years, I’ve bought many shirts and pairs of jeans or shorts at their stores and always had a good experience with them (“good” in the sense of “not bad” and unremarkable). But a couple of months ago, I had an issue which had the potential to sour my impression of American Eagle’s products. Instead, because of the great customer service team at the company, my issue was quickly resolved, and, today, I have a far more favorable view of AE than before.
Without further ado, here’s my small personal case study that demonstrates the emphasis which companies are placing on social media outlets for handling customer service issues more responsively and efficiently. [click to continue…]
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Andrew Jensen
Efficiency Expert
CEO of Sozo Firm Inc.
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