Economy on the Upswing Finally?

by Andrew Jensen on February 3, 2010

2010 is starting off on the very busy side – and that’s a good thing. I’d say companies are eager to exit the recession and are willing to once again free up their marketing funds for investing online. Wall Street’s economic news is relatively positive as of late and the typical consumer (excluding the many still laid off) is also lightening up from their 2009 firm wallet grip hold.

However, in the midst of all the positive economic news, we’re still running into the companies, non profits and even individuals who have been hit very hard by 2008-2009. Now, they are making one final desperate attempt to generate income, and sometimes it’s with a “thrive or go bankrupt,” “I’ve put my all into this one,” last effort.

At Sozo Firm, we welcome both. If you’re in marketing at a company that’s ready to see the green and you know your corporate site needs a critical look, give me a call anytime, and I’d be glad to help out. Simultaneously, if your business is struggling and you can relate all too well with the last ditch attempt, I’d be glad to brainstorm with you.

I’m pretty convinced the sun is starting to rise. This is actually the best time to plow forward with an aggressive online campaign while sprucing up the total web presence. Get a large foot ahead of the competition while they’re still conservatively sitting back waiting for an overhead sun.

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Sozo Photo Studio

by Andrew Jensen on December 23, 2009

The team at Sozo Creative just launched a new service targeting the local York, PA / Baltimore, MD region: the Sozo Photo Studio. The photography studio will initially bring creative photography services to the client’s location. Photography services include the following:

  • Dance & ballet photography
  • Wedding & engagement
  • Family portraits, baby pictures
  • Sports photography
  • And much more

Sozo Photo Studio will primarily serve a 30 mile radius from their new location at Suite 110, 73 East Forrest Avenue in Shrewsbury, PA (they are moving in the first week of January; expect a couple months until photo shoots can take place on site – in fact, they prefer to do shoots at the client’s location).

The official opening date is January 11, 2010. Leading up until that time, the photographers are offering some specials to local dance studios as well as to amateur models interested in expanding their portfolios. Sozo Photo Studio is also offering some TFP (time in exchange for photos) photo shoot opportunities to models, amateurs & wannabees. All three of these opportunities are available for a limited time.

At Sozo Firm, we’re excited about the current restructuring and brainstorming taking place as we strategize (is that a word?) to more efficiently and effectively succeed entering 2010 and beyond. We’ve recently broken Sozo Firm Inc into a set of three focused divisions: Sozo Creative, our creativity division; Sozo Logic, our consulting division; and Sozo Ad Agency, our marketing group (all three new divisions will need websites built). Sozo Photo Studio is the first service to emerge from this recent restructuring as we strive to become a company more involved with our local communities. It will be exciting to see what the days ahead hold for us.

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Seth Godin’s Free Ebook Is a Must Read!

December 14, 2009

You’ve got to make the time to read through it carefully. And then, having done that, be sure to pass it on.
Seth Godin’s blog announcement about the ebook
Direct link to download Seth’s free ebook (pdf)

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Wishing You a Sozo Christmas!

December 8, 2009

It’s Christmas time at Sozo Firm. It’s also a big month for us as our big move is looming near on the horizon. Last night, we put our thinking caps on and dreamed big as we worked through our company’s strategic plan for 2010. A key part of that plan is further diversification and even [...]

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Discount Web Design for Small Businesses

November 19, 2009

Sozo Firm’s web design division, Sozo Creative, announced today some incredible recession buster deals on small business and nonprofit website design. Sozo Creative has primarily been our division for generating marketing blogs and simple micro websites in the past; now, however, we’re expanding into developing simplistic, search engine optimized brochure sites and blogs for individuals, [...]

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SEO Training Classes coming soon to Sozo Firm

November 7, 2009

Note: We’ve chosen the dates for spring 2010. They will be

Thursday, March 18
Thursday, April 1
Thursday, May 6

Beginning in February or March of 2010, we’ll begin offering one day SEO training classes that will run from 9 am to 4 pm. Even with our new offices, space will be tight, so registration will be limited [...]

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It’s all about the space

November 7, 2009

There’s been a lot of buzz around here about our upcoming move to the Shrewsbury Professional Building off exit 4 on I-83. Admittedly, we’re excited. Moving to formal office space means several things for us:
(1) While we don’t plan to turn into a massive, non personal company someday, we do have growth dreams.
(2) Even though [...]

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Choosing the right corporate mission statement

November 4, 2009

It was at a recent Christian business ethics conference in Greenville, SC held by the Alliance for Excellence where I heard Karlan Tucker share his company’s mission statement. It impressed me so much that, upon returning from the conference, I emailed his company, Tucker Advisory Group, and Sarah from their office gave me this mission [...]

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